Checking All the Boxes for Viewpointe

Helping the financial services world with comprehensive information governance

Viewpointe® introduced OnPointe®, a comprehensive information governance service integrating Viewpointe’s private cloud with best-in-class solutions to provide enterprise content management (ECM), records management, information compliance, and eDiscovery capabilities. Because the specific needs of each financial institution vary, communications for the solution needed to address multiple pain points while maintaining a consistent, resonant message.

The campaign: Built around the concept of blank space, a choreographed sequence of online and offline tactics invites prospects to define what the solution means to their organization.

The call to action: Driving recipients to a microsite with a video about the new OnPointe solution and the chance to win one of five Ultimate Kindle™ packages.

With multiple touch-points, the ten week campaign created a gradually escalating conversation with prospects.

The Outcomes:

  • An email open rate twice that of the industry average
  • A click-through rate five times the average
  • Deeply engaged prospects interacting with Viewpointe and garnering the information they needed from the online video.
  • So much momentum that Viewpointe further engaged Mower to help with its foray into events, including participation in the IBM Information on Demand conference.
  • What happened there? Mower’s audience acquisition and booth design garnered over 12% response, and over 110 new qualified leads from the event.
  • The relationship continues… ask us about our latest successes