Check out your content’s legs and learn how to use them!

Remember “top and tail”? It’s a British expression that means changing the introduction and conclusion of an article to place it in different journals. Topping and tailing an article meant you could re-purpose it several times in different vertically-focused media, such as monthly magazines targeting design engineers in different markets. Back then (like a decade ago), if content had legs, it meant you could top and tail it a few times without needing to extract new information from engineers or others who are tough to pin down.
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