HB Out and About in September – See you there?


The HB team has a busy lineup of events over the next few weeks. From marketing and tech to entrepreneurialism and German innovation, we’re excited to see what each event has in store. Will we see you at any of the events listed below? Tweet at us at @hb_agency to let us know, we’d love to meet you.

September 12 – TEDxCambridge – The event that celebrates innovation within Cambridge, MA and its impact globally will have an impressive roster of speakers with expertise in research, management, science, photography and more. HB is partnering with TEDxCambridge this year so we’ll have a lot of HBers in attendance for you to meet! If you see them, feel free to say “Hi” to Todd, Catherine, Mark, Katherine, Matt, Kevin, Chuck and Christine.

September 16-18 – FutureM – Meet Amanda, Molly, Julia, Ruth, Catherine and Chuck at MITX’s FutureM. Known as the must-attend event for discovering what’s next, the event brings together marketing and technology innovators to contemplate and celebrate the future of Marketing. FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions.

September 16-18 – INBOUND – This year, MITX and HubSpot merged FutureM and INBOUND and lucky for us, FutureM attendees are able to attend the INBOUND keynote presentations. INBOUND is HubSpot’s annual conference, it provides marketers with inspiration, education and connections you need to transform your business. This year’s keynote speakers include Martha Stewart, Simon Sinek, Malcolm Gladwell, Guy Kawasaki, Shiza Shahid and HubSpot cofounders, Brian Halligan and Dharmesh Shah.

September 23 – MITXup – Meet Mark at MassChallenge where MITXup will be hosted. The hackathon matches teams of marketers with startups in two hour sessions, where the marketers are tasked with providing real time strategic and tactical marketing, communications and business development-related ideas that address specific areas of need identified by the entrepreneurs.

September 30 – Boston Young Professionals New Member Mixer  – Meet Taylor at the BYPA New Member Mixer where attendees are encouraged to network, find out what the membership is all about, meet the BYPA Board Members who will be there to answer any questions and to meet other fellow members.

September 30 – Fraunhofer USA 20th Anniversary  – Mark, Dawn and Julia will join Fraunhofer’s 20th Anniversary event, celebrating  its innovation and economic development leadership role within the clean energy, biotechnology, information systems, coatings and laser technologies, software engineering, and manufacturing industries.

Looking for other events in the Boston area this fall? Check out TUGG, VentureFizz, Greenhorn Connect, MassInno, Boston Tweetup, BostInno, Eventbrite and Meetup for more options!

Speaking of Marketing

It’s been a little more than a month since I joined the HB team, and boy has it been busy! By the look of it, things won’t quiet down for a while, if ever. The combination of PR, social media and creative design talent that I see here at HB Agency has led to some great conversations — taking place inside our agency, with our clients and with the broader business world.

There are two upcoming public conversations that the HB team will be leading that I want to bring to your attention:


Tomorrow, Mark O’Toole will be leading a discussion about the future of PR at FutureM. PR is not always on the checklist for today’s advanced marketing ecosystems. Why not? He’ll be joined by industry leaders both inside and outside of PR, including:

  • Brian Carr, VP of Marketing, Springpad
  • Christian Megliola, Director of Public Relations and Social Strategy, Connelly Partners
  • Tim Reeves, Principal, allen & gerritsen
  • Aarti Shah, Senior Editor, The Holmes Report
  • Anne Weiskopf, VP of Business Development, Digiday

There’s still time to sign up to attend. Hope to see you there!

Screen Shot 2013-10-16 at 4.01.52 PM

On November 7th, I have the pleasure of being the emcee for the 8th Annual SNCR Awards Gala. The Gala follows the day-long SNCR Symposium, which will feature discussions on topics and speakers that include:

  • Social Business Trends – Vanessa DiMauro
  • Social Media Measurement Standards – Katie Paine
  • The State of Mobile Banking Adoption – Ingrid Sturgis
  • Social Media for Social Good: Health Justice CT Update & Case Study – Panel
  • and more

I hope you can join me for this great event, hosted by Thomson Reuters. Register for this event at http://bit.ly/1akZW1I. Use discount code SNCR25 to receive 25% off the event.

Be the first to hear the findings of the SNCR Fellows’ research on the latest trends in new communications. Join SNCR to celebrate the winners of the 2013 SNCR Excellence in New Communications Awards program, and hear the winning case studies from around the world.

LaunchCamp Boston 2010 is Feb 4th

Fresh Ground Communications is very pleased to announce the first LaunchCamp event, scheduled for February 3rd & 4th, 2010. LaunchCamp takes a fresh look at PR, marketing, social media and management — and the technologies and tools that have evolved around these areas — and attempts to identify the challenges that organizations face in the launch process.

The event is designed to help entrepreneurs make the essential decisions needed to launch their brand, product or service. It is organized by PR, marketing, social media and business professionals looking to identify and replicate some of the best practices in the market for moving entrepreneurial organizations along the growth curve.

The event is being organized in conjunction with the Social Media Club Boston, Social Media Breakfast Boston and PRSA Boston Chapter, and being graciously hosted at the Microsoft NERD Center. Fresh Ground is pleased to be the founding sponsor, and we’re still looking for additional sponsors for the event.

Why LaunchCamp?
There are plenty of events designed to foster startups and help entrepreneurs find money, but there are very few events that focus on “the big splash:” how do you get the attention your company needs to grow and reach its business goals? This event is perfect for entrepreneurial organizations — especially bootstrapped, angel-funded and early-stage venture-funded businesses — looking to accelerate their growth using social tools and techniques.

Who is LaunchCamp Designed For?
This event is perfect for entrepreneurial organizations — especially bootstrapped, angel-funded and early-stage venture-funded businesses — looking to accelerate their growth using social tools and techniques. It is for both skeptics and those who need to convince the skeptics. It’s also perfect for “intrapraneurs”: innovators within larger organizations who are trying to create change.

LaunchCamp Boston 2010 is being held at the Microsoft NERD Center in Cambridge on the afternoon of Thursday, February 4th. There are two other events taking place before LaunchCamp:

  • On Thursday morning, we’re hosting Social Media Breakfast Boston #16: a Social Media Breakfast Bootcamp. The bootcamp event offering entrepreneurs and business people with a little less background in social media to get themselves up-to-speed in advance of the LaunchCamp afternoon event.
  • On Wednesday evening (Feb. 3rd), Social Media Club Boston and PRSA Boston are hosting a panel on the State of Journalism, Media and PR in 2010.

Registration for all of these events is now open. To register or find out more about LaunchCamp Boston 2010, please visit http://launchcamp.eventbrite.com/.

Speakers and a more detailed schedule will be announced shortly. If you’re interested in speaking at the event or sponsoring the event, please contact info@itsfreshground.com.