The Good, Bad & Smelly: A Trade Show Debrief

HbKcBxKJwMvqK3zTY0qt3Txbo2aWichuxoJg0JJJZhAWe’re coming down from eight months of developing content for our client’s conference with over 10,000 attendees. I’m always amazed at how much time and planning goes into a trade show. And then, within days, it’s all over. It’s been two weeks since the show’s closing day and, shockingly, I’m sad!

Leading up to the opening of the show, I get an adrenaline rush from the panic—can all of this get done in 3 weeks?! The answer is—with the great team we have—absolutely! The first two days of the show, we run around like crazy people putting in over 15 hour days. We are developing, designing and producing items that were forgotten, lost or had mistakes. The result? No one knows the items were forgotten, lost or had mistakes because the finished products look exactly as they were intended to look. Once we get into day three, we actually have time for dinner before 9pm and a few hours of sleep. Progress!

Here are some of my key takeaways from this year’s event:

Land of the Lost. You have a strategic plan when packing everything for the event truck. But somehow one box always goes missing and never shows up. Be resourceful and develop a plan to immediately produce materials on site.

What’s that smell? Anything with mayo should never be served at a trade show event. Period. You’re just asking for trouble.

Relationships. HB is so fortunate to work with an unbelievably awesome events team. Good client relationships make the experience more rewarding and the work more impactful.

A few days later on the flight home, we thought  about the successful show and what we could do better next time… because we can always improve. And now, two weeks later, with the post-show blues beginning to fade, I am looking forward to a few months from now when we begin brainstorming for next year’s show and all of the feelings that go along with it.

Christine Tesseo

About Christine Tesseo

Christine has professional experience in event marketing design, print, environmental graphics, brand development, web development and project management. Her conceptual thinking, technical expertise, and creative vision blend together to deliver thought-provoking on on-message creative, resulting in the desired outcome within tight deadlines.

Learn more about Christine

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