The Truth About Change

At the annual HB planning meeting, we talked about personal and company intentions for 2014.

Throughout the meeting, I was reminded of a book I read a few years ago called Who Moved My Cheese” by Spencer Johnson. Who Moved My Cheese? is a story of characters who live in a “Maze” and look for “Cheese” to nourish them and make them happy. In the story, the characters are faced with unexpected change. The metaphor of cheese reminds us to challenge ourselves, search for new ways to learn and enjoy increased success as a result.

At the close of the meeting, each HBer announced a personal goal. I challenged myself to build a storyboard and create an animation in After Effects.

Check out my animation of the visual interpretation for Who Moved My Cheese?.

Amanda Jayachandran

About Amanda Jayachandran

Amanda creates unique strategies to help tell her clients’ stories. Her passion for design earned more than 35 design awards across branding and identity campaigns, direct marketing and demand generation, websites and event support. She consistently exceeds industry standard returns in interactive and print campaigns.

Learn more about Amanda

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