B2B Success: Going Beyond What You Already Know

You’re constantly thinking about your potential customers. How old are they? Where do they live? What do they do? How much money do they make? What causes do they support? What are their pains, and what kinds of budgets do they have to address those pains? Here’s a quick exercise. Look at the following examples […]

You’ve Cat to be Kitten Me: A Quick Lesson on Cats in the Media

I recently switched desks, moving to another section of the office. As I broke a sweat hauling a bookshelf, client folders, pictures and knick-knacks to my new space, I realized how much of my stuff is cat-related. Cards. Cat butt magnets. My day-by-day tear-off calendar. A sticky note dispenser. (Mind you, these things were given […]

Advertising is the art of making whole lies out of half-truths. -Edgar A. Shoaff

When thinking about camping, a landscape of beautiful lush green trees and gathering around a fire comes to mind. This was very true for the first leg of our trip. Last month, we set off on a family adventure from New England to Williamsburg, VA towing our 23’ hybrid (Big Roo) camper. The thick woods […]

Make it or Break it

It’s in the nooks and crannies where I find design most inspiring.

Three Tips for Controlling Your Reactions

Gut reaction. Emotional response. Whatever you call it, it shouldn’t be a stretch to find a time when you’ve experienced it. Encountering an event of displeasure often causes a flood of immediate reactions derived from a place of thoughtless spontaneity. Unhelpful, to say the least. As Jonathan Haidt illustrates in The Happiness Hypothesis, we are […]

Networking for Introverts: 7 Tips for Your Next Event

Have you ever been uncomfortable in a room full of people? Do you revel in the thought of just reading a book by yourself on a Friday night after a long week? Do you get more accomplished alone than in a group? You might be an introvert. Introversion often gets confused with shyness, but being […]

How to Survive a Tradeshow on a Broken Foot

The sun was shining. There was a crisp bite in the air that signaled winter was soon approaching. I rounded the corner on Heath Street (riding my beautiful mint green 2016 Genuine Buddy Scooter), on a mission to get to a couple of media meetings, when suddenly… I flipped. After a brief five seconds on […]

Big Game. Big Ads.

February in Boston. The Celtics are off to a great start. The Bruins are holding down third in the Eastern Conference. Sox pitchers and catchers report to Ft. Meyers in 10 days. But, this weekend, it’s all about football. For the seventh time since the 2001 season, the New England Patriots are in the championship game. […]

Fighting Crime with Social Media

It was a typical weekday afternoon, my husband and I both were busy wrapping up our days at work when he received an alert of activity at home. He quickly asked if we are expecting a delivery and before finishing the sentence I hear “he’s trying to break into our house!!” We both looked at […]

Almost Missing My Flight Restored My Faith in Humanity

It’s 6:25 p.m. and the back of my neck is prickling with sweat. My flight leaves in 17 minutes. Not boarding, leaving. In the 30 minutes that have elapsed since being in line, I have moved approximately 12 feet closer to the TSA official checking IDs and boarding passes. I start doing the math. If […]