PR: Whose Minds are You Changing?

A few days ago I wrote about change, and how “social media, if done right, is first and foremost an exercise in change management.”

I was speaking about changing how businesses operate and communicate, but if you look at PR in a more specific sense, it’s about changing minds (and subsequently creating action).

Often, it’s not the minds of customers and prospects that good PR practitioners need to start with — in reality, a good PR practitioner concentrates on changing minds (and processes) inside the organization first. This can be a challenge, but is critical not only to ensure success, but in reality, given where PR is evolving, to make sure that PR practitioners remain relevant as the media landscape continues to shift.

Whose minds are YOU changing?

Todd Van Hoosear

About Todd Van Hoosear

Todd’s love of technology started as a child, when his dad would bring home chips and switches from his work in the electronics industry that would feed his imagination for years. Combining a stint as an IT guy with his education in PR and communication, Todd has helped clients in the engineering, mobile, cloud, networking, consumer technology and consulting spaces bring new ideas – and new takes on old ideas – to the market.

Learn more about Todd

Speak Your Mind

*